Nespresso meets commitment of 75% capsule recycling capacity one year ahead of plan
Recycling capacity target reached – and exceeded – a year early
London, 11 September 2012 – Nespresso has today announced two important developments in its commitment to aluminium sustainability. Firstly the company has reached its 75% capsule recycling capacity objective one year ahead of plan. In addition,Nespresso joined the International Union for Conservation of Nature (IUCN) and other partners in the presentation of the Aluminium Stewardship Initiative at the World Conservation Congress in Jeju, South Korea.
“Aluminium as a material is indispensable for guaranteeing the quality of our exceptional coffee. Moreover aluminium is indefinitely recyclable. That is why we make it easy for our consumers to return their used aluminium capsules – either through national schemes or our own collection systems,” commented Richard Girardot, CEO of Nespresso. “Even as a relatively small user of aluminium, we see the next stage of our commitment to aluminium sustainability as playing an active part in the multi-stakeholder ASI process together with our partners,” he said.
Brema Drohan, managing director of Nespresso in the UK and Ireland, said, “In the UK we launched our recycling collection service in 2009, ensuring that Club Members’ used capsules are collected on delivery of their new orders. By June last year, the service covered the whole of the UK mainland and the same service was launched in Ireland in April this year with roll-out completed across the country by June. “Although a relatively new scheme for the UK and Ireland, we have succeeded in ensuring that this market has contributed to the overall success of the service and to Nespresso reaching its global target. “We look forward to maintaining this strong track record and continuing to ensure that Nespresso reaches and exceeds its sustainability commitments.”
All Nespresso boutiques in the UK have capsule collection points available – including the new flagship boutique that opened on Regent Street in July this year.
Making it easy for consumers to recycle used capsules
In 2009, as part of its Ecolaboration™ programme, Nespresso committed to put collection systems in place to triple its capacity to recycle used capsules to 75%. Bureau Veritas – a global leader in compliance assessment and certification services – has verified and certified this recycling capacity worldwide. As of 30 June 2012, the official capacity worldwide stands at 76.4%, surpassing its initial commitment to triple capacity. “Nespresso started with a dedicated recycling system in its home market, Switzerland, back in 1991. Now 21 years later more than 20 countries have Nespresso recycling systems. We have invested heavily to make recycling as easy as possible for our consumers to return their capsules so that the aluminium can be re-used,” said Guillaume Le Cunff, Director of International Marketing and Sustainability of Nespresso.
Key to reaching the company’s commitment of increasing capacity has been the development of specific Nespresso recycling solutions where national packaging recycling schemes have not been available. Those tailor-made solutions include:
– Collection points at Nespresso points of sales and capsule delivery
– Collection points in municipal waste collection points
– Courier recovery of used capsules when new capsules are delivered
To date, Nespresso has installed about 20,000 dedicated capsule collection points in 19 of its markets. Additionally, Nespresso has been able to work constructively with established national packaging schemes in Germany, Sweden and Finland. Moreover, Nespressohas leveraged innovations in technology and developed new partnerships to improve recycling of aluminium in general and its used capsules in particular. “In France, for example, working through Club des Emballages Légers en Acier et Aluminium (CELAA), we have invested in the use of eddy current technology to improve the efficiency of aluminium packaging recovery,” said Mr Le Cunff.
A unique sustainable aluminium value chain process
Since 2009, Nespresso has been taking its leadership beyond recycling. Nespresso is working with the IUCN, civil society organizations and aluminium industry leaders to create a standard for aluminium sustainability by 2014 within the framework of the Aluminium Stewardship Initiative. “It is important for everyone in the value chain to take responsibility for promoting the responsible use of aluminium,” said Gerard Bos, Head, Global Business and Biodiversity Programme of IUCN. “Nespresso has played a leading role incalling industry to initiate a responsible aluminium standard and has put in place its own successful programs to encourage aluminium recycling by its customers and build recycling capacity for its capsules.”
Details of the Nespresso sustainability commitments, including aluminium recycling, can be found at http://www.nestle-nespresso.com/ecolaboration. Details on ASI can be found at www.aluminium-stewardship.org/media